Whoever Happens to Be In Charge of Marketing/Fundraising for "Money to Fight Breast Cancer",
I know that pink is the "official" color of Breast Cancer. Because women like pink, or because the insides of our boobs are pink, or whatever. I get that. It's annoying, but I get that.
I understand that for this reason you want to incorporate pink into the marketing materials that you send out. I also know that direct mailers are an important source of revenue to non-profits and for-profits alike.
However, here is the thing: when you send me a white envelope with one those clear plastic bits that lets you see the letter inside and that letter inside is pink, do you know what I think of?
Hmmm? Pink: alarmingly, eye-catchingly shining through a white business envelope?
Duh! It looks like an overdue bill! Your fundraising letter looks like an overdue bill!
Maybe I am an irresponsible person because this was my first thought. Maybe the other women of the pro-women mailing I got on because of Planned Parenthood are never late in paying for anything. But still, isn't pink in a business envelope kind of like the UNIVERSAL symbol for something is late?
So thanks for giving me a moment's panic, breast cancer people. (Wait, I paid all my bills! Is this that $20 dollars I still owe the dentist?).
Maybe this was your plan all along. Maybe the idea is that once people realize your letter ISN'T, in fact, the electricity company threatening to cut them off, they'll feel generous and want to give? Me, it just made me feel grumpy and I threw the letter away.
I thought you'd appreciate the feedback,